Resume
Hi! I’m Amy. I’m a highly motivated, creative, and results-driven professional with experience in digital marketing, project management, and content strategy. I have a proven track record of devising social media strategies and tactics, implementing integrated paid/organic marketing campaigns, managing content calendars, and overseeing engagement. I’ve redesigned websites with customer-focused results that increase revenue and provide ROI. I possess excellent leadership, interpersonal, problem solving, multitasking, and organizational skills.
Digital Product Manager
Isabella Stewart Gardner Museum
2018 - Present
Develop, execute, and manage digital projects across the Museum, including web properties, email marketing, CRM, and video production. Lead cross-functional Digital Strategy Group. Manage requirement writing and budget estimation, conduct general feasibility analysis, and execute post-launch KPI review. Provide visibility to leadership on the status of ongoing projects.
Developed and launched new website resulting in improved customer experience as shown by 45% increase in session duration and 80% increase in average on page as well as a decreased bounce rate.
Improved the process for reviewing/approving digital projects and created new systems for gathering content for museum publications, resulting in improved efficiency and reduced costs.
Digital Content Manager
Isabella Stewart Gardner Museum
2015 - 2018
Led development and execution of digital content for entire organization. Collaborated with museum staff to develop paid and organic social media campaigns and digital content. Maintained editorial calendars and reported digital content analytics.
Improved museum shop sales and gifts of membership by instituting an annual gift guide.
Increased social media followers and engagement over 120% by building a new social media strategy.
Reduced duration between first interaction and advocacy, and increased repeat visitation and purchases through email marketing strategy and tactics.
Web Director
culture: the word on cheese
2012-2015
Developed and managed the publication’s digital strategy. Created compelling content for website and published three monthly e-newsletters by collaborating with bloggers, staff, and interns. Coordinated with the editorial team to create a strong voice across all products.
Spearheaded website redesign resulting in increased subscriptions and increased advertising revenue.
Increased revenue by developing successful print and digital advertising campaigns.