https://amyscheuerman.com/projects daily 0.75 2021-01-20 https://amyscheuerman.com/projects/isgm-email-marketing monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5fdcfd4b3b07412c3ef51f92/1611166364593-D819V34PS3ULFP63AU76/Ladder-Engagement.JPG Projects - Gardner Email Marketing Strategy By thinking about ticket sales as a single step in a ladder, the museum was able to be more strategic about marketing tactics and campaigns. https://images.squarespace-cdn.com/content/v1/5fdcfd4b3b07412c3ef51f92/1611167226057-SPAAORDDX2PZJ5QH8RVV/Engagement-Continuum.JPG Projects - Gardner Email Marketing Strategy Once a person’s email address is in the CRM, tactics can be used to deepen engagement and shorten the time between first interaction and advocacy. https://amyscheuerman.com/projects/isgm-website monthly 0.5 2021-01-20 https://images.squarespace-cdn.com/content/v1/5fdcfd4b3b07412c3ef51f92/1609951467608-HE72EAL3ZQ3534WEYFWL/Web-Project_On-site-Survey.jpg Projects - Gardner Museum Website Refresh Low-tech on-site survey to determine what content in-person visitors were looking for. https://images.squarespace-cdn.com/content/v1/5fdcfd4b3b07412c3ef51f92/1609951509147-2D05IPNPMH1V9PV7GSBY/Web-Project_Card-Sort.jpg Projects - Gardner Museum Website Refresh Results of a card-sort exercise done to confirm navigation terms and content architecture. https://amyscheuerman.com/resume daily 0.75 2025-04-07 https://amyscheuerman.com/home daily 1.0 2025-04-07 https://amyscheuerman.com/contact daily 0.75 2021-01-11